Echinacea is a genus or group of herbaceous flowering plants in the daisy family, Asteraceae. They are commonly called coneflowers. They are endemic to eastern and central North America, where they are found growing in moist to dry prairies and open wooded areas. They have large, showy heads of composite flowers, blooming from early to late summer. They grow up to 140 cm or possibly 4 feet, reference needed) in height. They grow from taproots, except. They have erect stems that in most species are unbranched. Both the basal and cauline leaves are arranged alternately. They tolerate a wide variety of conditions, maintain attractive foliage throughout the season, and multiply rapidly.